Will Roberts

Founder and Creative Director

Will Roberts is an award-winning NYC-based XR Director and immersive experience designer whose longtime interest has been exploring the intersection of technology,  modern folklore, and the human experience. Will is a former football player at the University of Oklahoma where he earned his B.A. in African Studies and later earned an M.F.A in 3D Animation and Interactive Art from Southern Illinois University. 

While earning his M.F.A, Will got his start in VR as a researcher, entrepreneur, and virtual world builder in the OG VR platform “SecondLife”. With his passion for emerging technologies and storytelling, Will also has designed for the film, technology, gaming and publishing industries. 

Will is the Founder and Creative Director at Augmented Pictures, a NYC-based immersive design. Augmented Pictures primarily produces interactive and edutainment content for augmented, virtual reality and Web3. Outside of world building, Will cherishes time building up underprivileged youth. From documenting the lives of Liberian war orphans to leading youth empowerment programs in New York City, connecting and giving back to others is his ultimate purpose.